Business (BUSI)

BUSI 1 -  Introduction to Business  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
A multidisciplinary examination of how culture, society, economic systems, legal and international factors, political and financial institutions, and human behavior interact to affect a business organization’s policies and practices within the U.S. and in a global society. The course covers fundamentals of management theory, marketing practices, business ethics, human resources, quality management, financial markets, and entrepreneurship, along with career exploration and opportunities in each field. [Formerly BUSI 20] Portions of instruction may be offered online; may also be offered fully online. [C-ID BUS 110]  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU & UC  
GE Credit: MPC 7.2 Career Exploration  

Catalog Program Pages Referencing BUSI 1

BUSI 2 -  Business Communication  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Master essential skills to communicate effectively within organizations. Create various business documents, such as letters, memos, emails, reports, and presentations. Delve into the planning, organizing, composing, and revising stages of document creation. Gain proficiency in using word-processing and presentation-graphics software to produce professional-quality materials. Communicate clearly, concisely, and persuasively in a variety of organizational settings. [Formerly BUSI 70] Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  
GE Credit: MPC 1B Oral Communication and Critical Thinking  

Catalog Program Pages Referencing BUSI 2

BUSI 3A -  Financial Accounting  (4 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 68 hours lecture  
Explore accounting as an information system, emphasizing its importance and how investors, creditors, and others use it to make decisions. The curriculum covers the accounting information system, including the recording and reporting of business transactions, with a focus on the accounting cycle, applying generally accepted accounting principles, analyzing financial statements, and communicating results. The course also addresses issues related to asset, liability, and equity valuation, revenue and expense recognition, cash flow, internal controls, and ethics. [Formerly BUSI 1A] Portions of instruction may be offered online; may also be offered fully online. [C-ID ACCT 110]  
Advisory: BUSI 1; BUSI 10; BUSI 12A; Completion of or concurrent enrollment in ENGL C1000; beginning Algebra or equivalent  
Credit transferable: Transfers to CSU & UC  

Catalog Program Pages Referencing BUSI 3A

BUSI 3B -  Managerial Accounting  (4 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 68 hours lecture  
Study how managers use accounting information in decision-making, planning, directing operations, and controlling. The course focuses on cost terms and concepts, cost behavior, cost structure, and cost-volume-profit analysis. It also includes issues related to cost systems, cost control, profit planning, and performance analysis in both manufacturing and service environments. [Formerly BUSI 1B] Portions of instruction may be offered online; may also be offered fully online. [C-ID ACCT 120]  
Prerequisite(s): BUSI 3A  
Credit transferable: Transfers to CSU & UC  

Catalog Program Pages Referencing BUSI 3B

BUSI 4 -  Business Law  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Fundamental legal principles pertaining to business transactions are covered in this class, along with an introduction to the legal process. Topics include sources of law and ethics, contracts, torts, agency, criminal law, business organizations, and judicial and administrative processes. [Formerly BUSI 18] Portions of instruction may be offered online; may also be offered fully online. [C-ID BUS 125]  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU & UC  
GE Credit: MPC 4 Social and Behavioral Sciences  

Catalog Program Pages Referencing BUSI 4

BUSI 10 -  Business Mathematics  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Solve relevant mathematical concepts and business problems utilizing algebra and statistics. After a basic review of foundational mathematical and algebraic methods, explore the mathematics of merchandising, linear break-even analysis, simple and compound interest, annuities, amortization, installment financing, taxes, and insurance. Additional topics include tables and graphs, functions, finance (interest and exponential models), rates of change including applications and optimization, and linear programming. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000; two years of high school algebra, or intermediate college algebra or equivalent, or placement by matriculation assessment process.  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 10

BUSI 12A -  Basic Accounting  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Learn double-entry and accrual accounting procedures, focusing on recording transactions, preparing end-of-period worksheets and adjustments, managing cash control, and handling accounts receivable, payable, and payroll. Ideal for students pursuing careers in bookkeeping and accounting, this course provides essential skills and foundational knowledge for success in a multitude of careers. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000; beginning Algebra or equivalent  
Credit transferable: Transfers to CSU  
GE Credit: MPC 7.2 Career Exploration  

Catalog Program Pages Referencing BUSI 12A

BUSI 12B -  QuickBooks Online Accounting  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Master QuickBooks Online and build a strong foundation for a career in bookkeeping. Learn essential bookkeeping and accounting principles, including the key accounting information needed by business owners, managers, bookkeepers, and accountants. Apply these principles using QuickBooks Online to efficiently track and manage finances. Gain hands-on experience in tasks such as recording income and expenses, reconciling accounts, and managing payables and receivables. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: BUSI 3A or BUSI 12A or familiarity with the accounting cycle  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 12B

BUSI 22 -  Effective Leadership   (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Create a future where leaders value sincerity and act with integrity. Inspire loyalty and trust in employees through genuine actions, foster an environment that promotes high job satisfaction. Guide and motivate individuals to achieve common goals. Build awareness of personal traits and styles to develop effective leadership skills and philosophy. Cultivate the ability to listen effectively, handle conflict, and overcome obstacles to become an effective leader. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  
GE Credit: MPC 4 Social and Behavioral Sciences  

Catalog Program Pages Referencing BUSI 22

BUSI 24 -  Business Ethics  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Explore the ethical challenges and responsibilities faced by businesses in today’s global environment. Analyze real-world scenarios, apply ethical theories, and develop decision-making skills to navigate complex moral dilemmas. Emphasize corporate social responsibility and ethical leadership, and prepare to lead with integrity in a professional career. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 24

BUSI 38 -  Diversity, Equity, and Inclusion  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Examine the influence of race, culture, gender, abilities, age, and ethnicity on corporate America, focusing on how these factors shape workplace dynamics and decision-making. This course addresses the impact of bias and prejudice on corporate practices and explores proven strategies for fostering an inclusive and cohesive work culture in a diverse environment. Topics include the unique experiences and contributions of African, Indian, Asian, Chicano/Latino, Native American, and European cultures, along with practical approaches to driving effective diversity and inclusion initiatives in the workplace. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU & UC  

Catalog Program Pages Referencing BUSI 38

BUSI 39 -  Breaking the Glass Ceiling: Women in Business Leadership  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Study women in business and leadership roles through both historical and contemporary lenses. Identify the unique challenges women face in these roles, with a focus on culture, race, gender, and society. Learn to harness practical skills that will advance a woman's career, including networking, coaching, workplace politics, non-defensive communication, negotiation, public speaking, and managing up. Consider how to lead with compassion and ethics. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 39

BUSI 40 -  Organizational Management   (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
A manager, often referred to as a team leader, plays a crucial role in building and developing professional teams. This process is multi-layered and complex. Learn strategies and skills to challenge your assumptions about management. Discover how to accentuate diversity, stimulate engagement, influence others without authority, and use design thinking to foster team innovation. Focus on enhancing efficiency and order while studying how to plan, coordinate, and oversee the day-to-day operations of an organization. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 40

BUSI 42 -  Human Resources Management  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Human Resource Management (HRM) equips you with the skills to navigate key areas of the field, including the impact of workplace legislation, effective recruitment and selection strategies, and comprehensive training and development methods. Explore labor relations by understanding the growth of the labor movement in the U.S., union-management dynamics, and collective bargaining processes. Learn strategies such as coaching, mentoring, workforce planning, equity and inclusion practices, outsourcing, managing a contingent workforce, and enhancing organizational communication through various management theories. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 42

BUSI 43 -  Financial Analysis for Entrepreneurs  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Learn how to use financial statements to effectively manage a business. Focus on analyzing and applying the three primary financial statements: the income statement, balance sheet, and statement of cash flows. Explore the five key components of financial analysis—liquidity, solvency, profitability, efficiency, and market analysis—to assess an organization's financial health, performance, and viability from multiple perspectives. Gain the skills needed to make informed decisions that drive business success. [Formerly BUSI 131] Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of BUSI 44 or BUSI 444; Completion of or concurrent enrollment in ENGL C1000; beginning Algebra or equivalent  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 43

BUSI 44 -  Small Business Management  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Learn the fundamentals of starting and managing a small business. Explore key aspects of business ownership, including developing a business plan, securing financing, managing operations, and understanding legal requirements. The course also covers essential management skills such as choosing a business model, marketing, product/service development, financial management, and strategic planning to help you successfully launch and sustain a business. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  
GE Credit: MPC 7.2 Career Exploration  

Catalog Program Pages Referencing BUSI 44

BUSI 46 -  Entrepreneurial Mindset  (3 units)  
Letter Grade (LG) Only •  Total hours: 51 hours lecture  
Explore the transformative impact of entrepreneurs throughout history and across the globe in this comprehensive course. Focus on the traits that have enabled these innovators to succeed in different eras, cultures, and challenging economic conditions while highlighting their significant contributions to society. Additionally, engage in analyzing, researching, and crafting a rudimentary business plan for an entrepreneurial venture of your choice. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  
GE Credit: MPC 4 Social and Behavioral Sciences  

Catalog Program Pages Referencing BUSI 46

BUSI 47 -  Entrepreneurial Start-up Ventures  (3 units)  
Letter Grade (LG) Only •  Total hours: 51 hours lecture  
Explore the dynamic process of launching and managing new business ventures. This course provides a comprehensive understanding of the entrepreneurial journey, from idea conception to business launch. Examine key components of start-up success, including market research, business planning, funding strategies, and operational management. Through practical exercises and hands-on projects, students will develop the skills necessary to identify opportunities, craft a viable business plan, secure funding, and navigate the challenges of starting a new venture. Emphasis will be placed on innovation, strategic decision-making, and sustainable growth, preparing students to turn their entrepreneurial ideas into successful start-ups. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  
GE Credit: MPC 7.2 Career Exploration  

Catalog Program Pages Referencing BUSI 47

BUSI 49 -  Professional Selling  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Master the art of professional selling by developing essential skills in communication, relationship-building, and customer engagement. Focus on effective sales techniques, including prospecting, presenting, handling objections, and closing deals, all while maintaining ethical standards. Gain hands-on experience through role-playing, real-world case studies, and feedback to prepare for excelling in sales. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  
GE Credit: MPC 7.2 Career Exploration  

Catalog Program Pages Referencing BUSI 49

BUSI 50 -  Introduction to Marketing  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Discover the fundamentals of strategic marketing and the marketing environment, with an emphasis on customer-centric marketing and technology. Learn how to identify target markets and develop effective marketing strategies. Study key concepts such as consumer behavior, market research, product development, pricing, distribution, and promotion. Use essential tools to plan and execute successful marketing campaigns. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  
GE Credit: MPC 7.2 Career Exploration  

Catalog Program Pages Referencing BUSI 50

BUSI 54 -  Marketing in the Digital Era  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Explore the concepts of conducting business on the Internet through hands-on activities and website visits. Topics include Internet marketing, social media, crowd-sourcing, buying and selling online, website development and design, web analytics, and customer relationship management. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 54

BUSI 60 -  Financial Planning and Money Management  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Achieve your personal and financial goals by making informed decisions about spending, saving, and borrowing. Apply quantitative reasoning skills to solve real-world financial challenges, such as managing cash and debt, understanding investing fundamentals, making strategic major purchases, and navigating tax considerations, insurance planning, retirement preparation, and estate planning. Gain the knowledge and tools needed to create and implement comprehensive financial plans that support your long-term success. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  
GE Credit: MPC 7.1 Wellness  

Catalog Program Pages Referencing BUSI 60

BUSI 62 -  Stocks, Bonds, and Investing  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Learn the fundamentals of investments, including stocks, bonds, cryptocurrency, and mutual funds, along with basic investment approaches. The course introduces key concepts such as risk, reward, and behavioral finance. Apply analysis methods using real-world online data. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000; Beginning Algebra or equivalent  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 62

BUSI 64 -  Customer Service  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Study essential principles and practices of exceptional customer service. Learn how to communicate effectively with customers, resolve conflicts, and build lasting relationships that enhance customer satisfaction and loyalty using the four pillars of customer service management: people, strategy, processes, and technology. Leverage technology to identify new customers, acquire their business, and foster long-term customer satisfaction by organizing customer and prospect information in a way that helps you build stronger relationships with them and grow your business faster. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  

Catalog Program Pages Referencing BUSI 64

BUSI 89 -  Creative Brand Management  (3 units)  
Letter Grade (LG) or Pass/No Pass (P/NP) •  Total hours: 51 hours lecture  
Cultivate a creative personal brand by focusing on aspects such as vision, culture, gender, sexuality, race, and identity. Explore brand concepts with a spotlight on personal brand management of renowned performing artists like Taylor Swift, Beyoncé, and Olivia Rodrigo. Effectively apply and integrate these principles into your personal brand, product, service, business, or creative concept. Consider how to build a highly attractive brand and dominate an industry. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Credit transferable: Transfers to CSU  
GE Credit: MPC 7.2 Career Exploration  

Catalog Program Pages Referencing BUSI 89

BUSI 401 -  Introduction to Business  (0 units)  
Pass/No Pass (P/NP) Only •  Total hours: 51 hours lecture  
A multidisciplinary examination of how culture, society, economic systems, legal and international factors, political and financial institutions, and human behavior interact to affect a business organization’s policies and practices within the U.S. and in a global society. The course covers fundamentals of management theory, marketing practices, business ethics, human resources, quality management, financial markets, and entrepreneurship, along with career exploration and opportunities in each field. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 401

BUSI 402 -  Business Communication  (0 units)  
Pass/No Pass (P/NP) Only •  Total hours: 51 hours lecture  
Master essential skills to communicate effectively within organizations. Create various business documents, such as letters, memos, emails, reports, and presentations. Delve into the planning, organizing, composing, and revising stages of document creation. Gain proficiency in using word-processing and presentation-graphics software to produce professional-quality materials. Communicate clearly, concisely, and persuasively in a variety of organizational settings. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 402

BUSI 443 -  Financial Analysis for Entrepreneurs  (0 units)  
Pass/No Pass (P/NP) Only •  Total hours: 51 hours lecture  
Learn how to use financial statements to effectively manage a business. Focus on analyzing and applying the three primary financial statements: the income statement, balance sheet, and statement of cash flows. Explore the five key components of financial analysis—liquidity, solvency, profitability, efficiency, and market analysis—to assess an organization's financial health, performance, and viability from multiple perspectives. Gain the skills needed to make informed decisions that drive business success. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of BUSI 44 or BUSI 444; Completion of or concurrent enrollment in ENGL C1000; beginning Algebra or equivalent  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 443

BUSI 444 -  Small Business Management  (0 units)  
Pass/No Pass (P/NP) Only •  Total hours: 51 hours lecture  
Learn the fundamentals of starting and managing a small business. Explore key aspects of business ownership, including developing a business plan, securing financing, managing operations, and understanding legal requirements. The course also covers essential management skills such as choosing a business model, marketing, product/service development, financial management, and strategic planning to help you successfully launch and sustain a business. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 444

BUSI 446 -  Entrepreneurial Mindset  (0 units)  
Pass/No Pass (P/NP) Only •  Total hours: 51 hours lecture  
Explore the transformative impact of entrepreneurs throughout history and across the globe in this comprehensive course. Focus on the traits that have enabled these innovators to succeed in different eras, cultures, and challenging economic conditions while highlighting their significant contributions to society. Additionally, engage in analyzing, researching, and crafting a rudimentary business plan for an entrepreneurial venture of your choice. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 446

BUSI 447 -  Entrepreneurial Start-up Ventures  (0 units)  
Pass/No Pass (P/NP) Only •  Total hours: 51 hours lecture  
Explore the dynamic process of launching and managing new business ventures. This course provides a comprehensive understanding of the entrepreneurial journey, from idea conception to business launch. Examine key components of start-up success, including market research, business planning, funding strategies, and operational management. Through practical exercises and hands-on projects, students will develop the skills necessary to identify opportunities, craft a viable business plan, secure funding, and navigate the challenges of starting a new venture. Emphasis will be placed on innovation, strategic decision-making, and sustainable growth, preparing students to turn their entrepreneurial ideas into successful start-ups. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 447

BUSI 449 -  Professional Selling  (0 units)  
Non Credit •  Total hours: 51 hours lecture  
Master the art of professional selling by developing essential skills in communication, relationship-building, and customer engagement. Focus on effective sales techniques, including prospecting, presenting, handling objections, and closing deals, all while maintaining ethical standards. Gain hands-on experience through role-playing, real-world case studies, and feedback to prepare for excelling in sales. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 449

BUSI 450 -  Introduction to Marketing  (0 units)  
Non Credit •  Total hours: 51 hours lecture  
Discover the fundamentals of strategic marketing and the marketing environment, with an emphasis on customer-centric marketing and technology. Learn how to identify target markets and develop effective marketing strategies. Study key concepts such as consumer behavior, market research, product development, pricing, distribution, and promotion. Use essential tools to plan and execute successful marketing campaigns. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 450

BUSI 454 -  Marketing in the Digital Era  (0 units)  
Non Credit •  Total hours: 51 hours lecture  
Explore the concepts of conducting business on the Internet through hands-on activities and website visits. Topics include Internet marketing, social media, crowd-sourcing, buying and selling online, website development and design, web analytics, and customer relationship management. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 454

BUSI 462 -  Stocks, Bonds, and Investing  (0 units)  
Pass/No Pass (P/NP) Only •  Total hours: 51 hours lecture  
Learn the fundamentals of investments, including stocks, bonds, cryptocurrency, and mutual funds, along with basic investment approaches. The course introduces key concepts such as risk, reward, and behavioral finance. Apply analysis methods using real-world online data. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000; Beginning Algebra or equivalent  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 462

BUSI 464 -  Customer Service  (0 units)  
Non Credit •  Total hours: 51 hours lecture  
Study essential principles and practices of exceptional customer service. Learn how to communicate effectively with customers, resolve conflicts, and build lasting relationships that enhance customer satisfaction and loyalty using the four pillars of customer service management: people, strategy, processes, and technology. Leverage technology to identify new customers, acquire their business, and foster long-term customer satisfaction by organizing customer and prospect information in a way that helps you build stronger relationships with them and grow your business faster. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 464

BUSI 489 -  Creative Brand Management  (0 units)  
Pass/No Pass (P/NP) Only •  Total hours: 51 hours lecture  
Cultivate a creative personal brand by focusing on aspects such as vision, culture, gender, sexuality, race, and identity. Explore brand concepts with a spotlight on personal brand management of renowned performing artists like Taylor Swift, Beyoncé, and Olivia Rodrigo. Effectively apply and integrate these principles into your personal brand, product, service, business, or creative concept. Consider how to build a highly attractive brand and dominate an industry. Portions of instruction may be offered online; may also be offered fully online.  
Advisory: Completion of or concurrent enrollment in ENGL C1000  
Repeatable: Noncredit  

Catalog Program Pages Referencing BUSI 489